The public acceptance of CCS is an important precondition for the large-scale deployment of these technologies.
At present it can be assumed that the majority of the public is neither for nor against CCS, because the level of
awareness among the public is very low or virtually nonexistent. Hence, the pivotal question is how information on
CCS has to be communicated in order to increase the stability and consistency of public opinion to better predict future
public support or opposition.
The main assumption of the project “Impact of communication” is that communication on CCS should enable the
public to develop their own well-considered opinion on the technologies. Otherwise the strength with which the opinions on
CCS are held will be very low and therefore these opinions will be very unstable. If public attitudes are very unstable they
are worthless for predicting future support for CCS.
Therefore, the aim of the project is to develop
recommendations for the communication of CCS enabling the public
to establish their own informed opinion. For this purpose the
project will carry out a comparative study of the communication
of CCS in seven European countries: Germany, Greece, the Netherlands, Norway, Romania and the United Kingdom.
The comparative approach is based on two main methods which will be applied in all countries: a) a survey of a representative
sample of citizens to investigate the awareness, knowledge and opinions of the public concerning climate change, energy
technologies and CCS, b) a study that compares the effectiveness of two different methods for communicating CCS which both aim
to enable lay persons to develop their own well-considered opinions (focus groups and Information-Choice Questionnaire).
The collected data will be compared to enable conclusions to be drawn concerning the question of how to communicate information
on CCS technologies so that the resulting public attitudes could be understood as indicators of future public support.